Beware of click fraud protection gimmicks

An unfortunate aspect of the click fraud detection industry is the number of ineffective gimmicks which offer little to no protection against click fraud. Learn about three click fraud protection gimmicks, and explain the correct way to protect your advertisements.

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Beware of no-cost conversions

This article explains how scammers are using no-cost (free of charge) conversions to disguise fake ad clicks, waste advertisers' time and money, and fool advertising networks into believing bot clicks are from real people.

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Does search engine optimization (SEO) reduce click fraud?

In this article we explain why search engine optimization (SEO) reduces advertisers' click fraud risk, and we justify shifting marketing budgets away from online advertising and towards SEO.

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Google is making it harder to detect click fraud

In this article we explain click fraud, discuss one of the ways click fraud bots can be detected, and show how Google has made it more difficult to detect and prevent click fraud.

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How does removing ad keywords protect your campaigns from click fraud?

In this article we explain why click fraudsters are targeting high value ad keywords, how their click fraud scam works, and we provide a strategy for reducing your exposure to click fraud by removing high risk ad keywords from your campaigns.

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How to block click fraud websites?

Criminals are displaying your ads on scam websites and stealing your marketing budget. Learn how they are doing it and the step by step instructions you need to take to block click fraud websites from being able to display or click on your ads.

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How to detect click fraud?

In this short article we explain the basics of click fraud, and describe two click fraud techniques and how to detect them. We then tell you the easiest and most cost effective way to detect and prevent click fraud.

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How to get click fraud refunds from Google Ads?

Google Ads has a click fraud problem, especially on its Display Network. These fake clicks enrich Google and the fraudsters, and cause massive losses for advertisers. Learn the basics of click fraud, how to detect it, and how to get refunds from Google Ads.

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How to get click fraud refunds from Microsoft Ads (Bing Ads)?

Microsoft Ads (i.e. Bing Ads) is targeted by many click fraud gangs and arbitragers, so it’s important to monitor your clicks for fraud, especially on the Audience Network or Search Partners. Learn the basics of click fraud, how to detect it, and how to get refunds from Microsoft Ads.

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How do you prevent click fraud?

Click fraud is a massive problem, and is costing many advertisers up to 80% of their ad budgets. Learn what is click fraud, how criminals earn money from it, and most importantly two strategies to prevent it.

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How to prevent competitor click fraud?

In this article we explain the difference between click fraud from organized criminals, and click fraud from competitors, and we provide some strategies to prevent your competitors from clicking on your ads and wasting your marketing budget.

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How to set up and use Polygraph

In this article we show you how easy it is to set up and use Polygraph. We provide step by step instructions, so you won't get lost. Getting everything up and running will only take a few minutes.

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How to use Polygraph with Google Tag Manager (GTM)

In this article we explain how to use Google Tag Manager (GTM) to add Polygraph to your landing pages.

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Is it worth it to use a click fraud detection service?

In this article we look at the costs associated with ignoring click fraud, and show - using real-world click fraud data - that Polygraph pays for itself many times over.

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The anatomy of a click fraud gang

Click fraud is a sophisticated crime that steals billions from advertisers every year. Its offenders include mom and pop sites, cybercrime gangs, and even Nasdaq listed multinationals. Learn about one Asia-based cybercrime gang, responsible for a large percentage of the world's click fraud.

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What are UTMs and why should they be used?

UTMs are parameters that are attached to the end of the URLs you use in your ad campaigns. They’re used to measure marketing-related metrics such as the source of a click, the keyword which displayed your ad, which campaign the ad belongs to, and more.

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What is click fraud?

Click fraud is a sophisticated crime, with teams of marketers, software engineers, and account managers working together to defraud advertisers. Most fraud happens on publisher websites effecting both search and display ads.

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What is conversion fraud?

Online advertising has a fake conversions problem, especially fake leads which waste advertisers' time and money. In this article we explain why these fake conversions exist, and how to stop them.

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What is device fingerprinting?

In this article we explain the concept of device fingerprinting, show how it can be used to detect click fraud, and discuss scammers' attempts to fake their devices' fingerprints.

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What is piggyback click fraud?

Learn about a devious click fraud technique known as piggyback click fraud.

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What is retargeting click fraud?

In this article, we explain the steps involved in retargeting click fraud, and tell you how you can protect your ad campaigns from this click fraud scam.

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What is the difference between click fraud and click arbitrage?

Learn what is click fraud and click arbitrage, and show the steps involved in a typical click fraud and click arbitrage process. As you’ll see, there’s not much difference between click fraud and click arbitrage!

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What is the difference between click fraud and low quality visitors?

Take a deep dive into click fraud and learn the difference between click fraud and low quality traffic.

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Why advertisers should care about fake leads

Learn how fake leads are the result of click fraud, how they train the ad networks to send you more bot traffic, and why preventing them re-trains the ad networks to send you real traffic. Finally, we explain why you're breaching data privacy laws if you ignore or tolerate fake leads.

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Why am I receiving ad clicks from Spanish speaking jobseekers?

In this article we explain why Spanish speaking jobseekers are clicking on your ads and applying for jobs via your leads form, why this is wasting your ad budget, and how to stop these fake clicks.

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Why are bots opening marketing e-mails?

In this short article we explain what is click fraud, give an example of a typical click fraud process, and reveal why click fraud is causing marketing e-mails to be opened by bots.

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Why blocking IP addresses won't protect your ads from click fraud

It's a mistake to believe click fraud can be eliminated by blocking bots' IP addresses. In this article we'll prove IP blocking is ineffective, and present an alternative solution which is simple, powerful, and proven to work.

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Why captchas won't protect you from click fraud

Learn why captchas can't prevent it, and provide advice on how to properly deal with click fraud.

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Why do display networks have so many bots?

In this article we explain why display networks - also known as audience networks - have so many bots. We discuss why these bots exist, who profits from them, and what you can do to protect your ads from click fraud.

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Why do Performance Max (Pmax) campaigns get fake leads?

In this article we explain why Performance Max ad campaigns get fake leads, and what you can do about it.

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Why should online advertisers use a click fraud detection service?

In the article below, we explain why using a click fraud detection service like Polygraph will save your company money, and make it easy to protect your ads from click fraud.

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