An unfortunate aspect of the click fraud detection industry is the number of ineffective gimmicks which offer little to no protection against click fraud. Learn about three click fraud protection gimmicks, and explain the correct way to protect your advertisements.
This article explains how scammers are using no-cost (free of charge) conversions to disguise fake ad clicks, waste advertisers' time and money, and fool advertising networks into believing bot clicks are from real people.
In this article we explain why search engine optimization (SEO) reduces advertisers' click fraud risk, and we justify shifting marketing budgets away from online advertising and towards SEO.
In this article we explain click fraud, discuss one of the ways click fraud bots can be detected, and show how Google has made it more difficult to detect and prevent click fraud.
In this article we explain why click fraudsters are targeting high value ad keywords, how their click fraud scam works, and we provide a strategy for reducing your exposure to click fraud by removing high risk ad keywords from your campaigns.
Criminals are displaying your ads on scam websites and stealing your marketing budget. Learn how they are doing it and the step by step instructions you need to take to block click fraud websites from being able to display or click on your ads.
In this short article we explain the basics of click fraud, and describe two click fraud techniques and how to detect them. We then tell you the easiest and most cost effective way to detect and prevent click fraud.
Google Ads has a click fraud problem, especially on its Display Network. These fake clicks enrich Google and the fraudsters, and cause massive losses for advertisers. Learn the basics of click fraud, how to detect it, and how to get refunds from Google Ads.
Microsoft Ads (i.e. Bing Ads) is targeted by many click fraud gangs and arbitragers, so it’s important to monitor your clicks for fraud, especially on the Audience Network or Search Partners. Learn the basics of click fraud, how to detect it, and how to get refunds from Microsoft Ads.
Click fraud is a massive problem, and is costing many advertisers up to 80% of their ad budgets. Learn what is click fraud, how criminals earn money from it, and most importantly two strategies to prevent it.
In this article we explain the difference between click fraud from organized criminals, and click fraud from competitors, and we provide some strategies to prevent your competitors from clicking on your ads and wasting your marketing budget.
In this article we show you how easy it is to set up and use Polygraph. We provide step by step instructions, so you won't get lost. Getting everything up and running will only take a few minutes.
In this article we explain how to use Google Tag Manager (GTM) to add Polygraph to your landing pages.
In this article we look at the costs associated with ignoring click fraud, and show - using real-world click fraud data - that Polygraph pays for itself many times over.
Click fraud is a sophisticated crime that steals billions from advertisers every year. Its offenders include mom and pop sites, cybercrime gangs, and even Nasdaq listed multinationals. Learn about one Asia-based cybercrime gang, responsible for a large percentage of the world's click fraud.
UTMs are parameters that are attached to the end of the URLs you use in your ad campaigns. They’re used to measure marketing-related metrics such as the source of a click, the keyword which displayed your ad, which campaign the ad belongs to, and more.
Click fraud is a sophisticated crime, with teams of marketers, software engineers, and account managers working together to defraud advertisers. Most fraud happens on publisher websites effecting both search and display ads.
Online advertising has a fake conversions problem, especially fake leads which waste advertisers' time and money. In this article we explain why these fake conversions exist, and how to stop them.
In this article we explain the concept of device fingerprinting, show how it can be used to detect click fraud, and discuss scammers' attempts to fake their devices' fingerprints.
Learn about a devious click fraud technique known as piggyback click fraud.
In this article, we explain the steps involved in retargeting click fraud, and tell you how you can protect your ad campaigns from this click fraud scam.
Learn what is click fraud and click arbitrage, and show the steps involved in a typical click fraud and click arbitrage process. As you’ll see, there’s not much difference between click fraud and click arbitrage!
Take a deep dive into click fraud and learn the difference between click fraud and low quality traffic.
Learn how fake leads are the result of click fraud, how they train the ad networks to send you more bot traffic, and why preventing them re-trains the ad networks to send you real traffic. Finally, we explain why you're breaching data privacy laws if you ignore or tolerate fake leads.
In this article we explain why Spanish speaking jobseekers are clicking on your ads and applying for jobs via your leads form, why this is wasting your ad budget, and how to stop these fake clicks.
In this short article we explain what is click fraud, give an example of a typical click fraud process, and reveal why click fraud is causing marketing e-mails to be opened by bots.
It's a mistake to believe click fraud can be eliminated by blocking bots' IP addresses. In this article we'll prove IP blocking is ineffective, and present an alternative solution which is simple, powerful, and proven to work.
Learn why captchas can't prevent it, and provide advice on how to properly deal with click fraud.
In this article we explain why display networks - also known as audience networks - have so many bots. We discuss why these bots exist, who profits from them, and what you can do to protect your ads from click fraud.
In this article we explain why Performance Max ad campaigns get fake leads, and what you can do about it.
In the article below, we explain why using a click fraud detection service like Polygraph will save your company money, and make it easy to protect your ads from click fraud.