Articles

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How to get click fraud refunds from Google Ads?

Google Ads has a click fraud problem, especially on its Display Network. These fake clicks enrich Google and the fraudsters, and cause massive losses for advertisers. In this article we explain the basics of click fraud, how to detect click fraud, and how to get click fraud refunds from Google Ads.
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What is the difference between click fraud and arbitrage?

Advertisers are losing tens of billions of dollars each year due to click fraud and “arbitrage”. In this article we briefly explain what is click fraud and arbitrage, and show the steps involved in a typical click fraud and arbitrage process. As you’ll see, there’s not much difference between click fraud and arbitrage!
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What is the difference between click fraud and low quality visitors?

In this article we explain the basics of online advertising, take a deep dive into click fraud and provide examples of two click fraud techniques, explain what a low quality visitor is, and finally summarize the difference between click fraud and low quality traffic.
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How to prevent click fraud?

Click fraud is a massive problem, and is costing some advertisers up to 80% of their ad budgets. In this article we will explain what is click fraud, how criminals earn money from click fraud, and then discuss two strategies for preventing fake clicks on your ads.
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What is click fraud?

You've probably heard of click fraud, but aren't really sure how it works, who's doing it, or why they're doing it. This article will answer these questions, and clear up some myths and misconceptions about modern day click fraud.
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What are UTMs and why should they be used?

Urchin Tracking Modules, or UTMs, are a set of five parameters which are used to track the clicks on banner ads and links. They’re commonly used to better understand the performance of ad campaigns, and they play a role when it comes to detecting click fraud...