Our Story
Protecting advertisers since 2022.
Like most rabbit-holes, we stumbled into ours. During the 2010s, we met people who were fronting companies for website publishers. Their stories didn't add up, so we went on an investigative journey of reverse engineering and code analysis, which introduced us to the techniques and technologies used to defraud advertisers. What we discovered is the entire advertising ecosystem is bursting with fraud, and almost everyone is looking the other way. The people who could stop it - the regulatory bodies, law enforcement agencies, and advertising networks - are either compromised, unqualified, or profiting from the fraud. It's a free-for-all for click fraud criminals.
Polygraph was built to deal with the reality of today's click fraud problem. We use an objective system to accurately detect even the most cutting-edge click fraud bots. This includes detecting the tricks bots use the pretend they're humans, bugs in their code, their automation signals, and much more. We don't use gimmicks like IP address blocking and scoring systems.
Once we've detected a bot, we disable it, and re-train the ad networks to send you humans instead of bots.
Since our introduction to click fraud in the 2010s, the problem has only gotten worse. Every advertiser now faces fraudulent clicks on their ads, and almost everyone continues to look the other way.
Partner with Polygraph to solve your click fraud problem.
